I am seeing a lot of advertisements for Nikkei Newspaper around town recently…
Ad Text in Japanese:
「日経で育つ」
This doesn’t have much large text to tackle.
「日経」is the name of the newspaper. 日経新聞. The full name is 「日本経済新聞」 「経済」means “economics”. This newspaper is said to have an unbiased viewpoint when compared to Asahi or Yomiuri, the other major […]

Remember you can use the Popjsyo to read the Japanese characters  on this site. Give it a try!

I love these unagi-don dishes.
Ad Text in Japanese: 
「美味しいうなぎつかまえた。」
This ad isn’t too difficult, just a vocabulary issue, and one particle trick.
「美味しい」is the Kanji for the word we all know, 「おいしい」, delicious!
「うなぎ」is Japanese eel. Now you can order it at […]

Green Tea in pet bottles. Only in Asia huh? This tea is made by Sapporo, however, Coca-cola also has a brand of green tea, and other teas for sale in Japan.
This is likely one of the “green-est” of the bottled green teas, if you ask me.
Ad Text in Japanese:
「極めれば、玉露」
「まろやかな旨味 、さわやかな香り」
Let’s break it down!
「極めれば、玉露」
This one is […]

You though you could escape the onslaught of repeated Yukie Nakama advertisements didn’t you?
Well, in Japan, one thing you get used to is repetition. And the Japanese Ads Japanese language learning curriculum includes… Let’s call it… Cultural Assimilation… as an important feature.

You can see a TV ad for AU featuring Yukie Nakama on YouTube at […]

There is a close-up of one of the posters here if you need a closer look.
Kirin Beverage homepage has more ads on this 「大人のヘルシー」theme. You can also watch the TV spots online if you like.
Her name is Aya Matsuura and she has been in the Japanese media for a very long time. There are a […]

Ad Text in Japanese:
「尾形係長、非常停止ボタンはここですよ。」
Bottom White and Yellow Text:
「ホームでは黄色い線までお下がりください。」
「プラットホーム安全キャンペーン」
I love the facial expressions on these guys faces in this ad…. So much that I’m going to give it to you again.

Now, what is this poster talking about?
For a hint, the guy on the right is drunk out of his mind. The guy on the left […]

Ad Text in Japanese:
Text in Star: 「オーストラリアが近くなる。」
Text on Bottom: 「大坂←→ オーストラリアが、一直線。2007年3月就航。」
This advertisement is quite striking sporting a full color girl in a bikini against a background of drab colors and people in their winter jackets.
On a cultural note, notice the girl in the background with the mini-skirt, boots, and winter coat. This is winter […]